CNL  ·  Clocked N’ Loaded  ·  Confidential  ·  2026
Prepared for Raul Rosas Jr  ·  Iridium Sports Agency
CHI
The Collab  ·  El Collab

Chiwiwis
X PULSE

PRECISION. NOT ENERGY.

A co-branded precision supplement pouch. Your name. Your brand.
Built for the athlete who knows what’s in the can.

21
Years Old
12-1
UFC Record
#13
UFC Bantamweight
2M
Instagram Followers
4.2%
Engagement Rate
BUILD
The CNL System  / El Sistema

This starts
with intelligence.
Not a product.

The brand play you’re looking at didn’t start with a can. It started five layers before the can. The can is the reward for getting every layer right.

Layer 01
Intelligence Score
We score every talent on 7 dimensions before we pitch anything. Readiness. Audience depth. Brand fit. Financial gap.
Complete
Layer 02
Talent File
11 audit sections. 34 sources. We build the full commercial profile before anyone walks into a room.
Complete
Layer 03
Brand Architecture
We structure who you are commercially. Identity, positioning, lane. Chiwiwis is already built and live.
Complete
Layer 04
Partner Match
We find the exact right brand. Not just any deal. The right deal. PULSE scored as the top match.
Complete
Layer 05
Black Label Build
The creative. The strategy. The full production brief. Ready to hand off and execute.
Complete
Layer 06  —  NOW
Your Can. Your Shelf.
This is where every layer before it lands. The architecture is built. Chiwiwis x PULSE — the play is mapped and the fit is confirmed. Pending final partner review.
Architecture Ready
PULSE
PULSE Precision  / Por Qué PULSE

PRECISION.
NOT ENERGY.

PULSE is not an energy drink. PULSE is a precision supplement in pouch form. Three formulations. Built for the athlete who reads the label and the consumer who wants to know exactly what is in the product. PULSE infrastructure is built. The Chiwiwis collab can is the proposed next product — pending partner review and existing sponsorship clearance.

READY
Caffeine & B-complex. 15 mint pouches. Performance formulation.
RECOVERY
Cognizin MG K. 15 tropical breeze pouches. Restoration formulation.
ENDURANCE
D3 & K2. 15 tropical lime pouches. Signed-athlete rail. This is where Chiwiwis lives.
Chiwiwis x PULSE CNL collab can
The Product
3
Three precision formulations in pouch format. Built for athletes and label-readers, not the energy drink aisle.
The Collab Can
Co-brand
The can is the co-brand. Chiwiwis brand front and center. PULSE retained. Bilingual English and Spanish.
The First Run
10K
10,000 units. Limited edition. Fight-night drop. US Southwest: Arizona, SoCal, Texas, Nevada.
Key Takeaways
01PULSE is a precision supplement — not an energy drink. The Monster Energy deal doesn’t touch this category. The supplement gap is real and it is open.
02The target market is US Latino male 18–34. The highest premium supplement purchase segment in North America. There is no Chiwiwis on a shelf yet. That’s the entire play.
03The CGI readiness score is 75.20. Scored across 7 dimensions, qualified 6 out of 6. Peak post-win window. The architecture is already built. This is a proposed opportunity pending partner review.
0484,000 engaged people on day one — that’s 4.2% of 2 million followers. From green light to cans in hand: 60 to 90 days. You walk out of your next fight card holding it.
The Next Step  ·  El Siguiente Paso

Just
say
yes.

That’s all this takes. One conversation and everything CNL built across six layers starts moving.

Start The Conversation

james@clockednloaded.com  ·  Clocked N’ Loaded  ·  2026

Clocked N’ Loaded  ·  CNL TME
Intelligence-first talent monetization. clockedandloaded.ca