Twenty years of relationships. The fight world, the luxury world,
and the culture that connects them.
The Problem With Traditional Sponsorship
Fight fans, combat sports audiences, thrill sports communities — these are the most loyal audiences on earth.
They spend based on trust, not awareness. They follow people, not brands.
The brands that have their trust didn’t buy it with a media budget.
They earned it through authentic presence in the rooms where these audiences pay attention.
CNL is how you get into those rooms — with integrity on both sides of the deal.
These aren’t casual followers. They’re believers. They buy what the people they respect back. CNL maps the depth before the deal, so you know exactly what you’re walking into.
Not a logo on a banner. Real integration into the story. Your brand becomes part of the narrative — the training, the lifestyle, the world these audiences actually live in.
CNL structures deals that make the fighter more valuable and the brand more credible. Both sides grow. That’s the only kind of deal that works in this world — and the only kind we build.
The Network
Access is built over time. Lionel Khoury spent 20 years earning a seat in the rooms where sport and luxury intersect — from Floyd Mayweather to TKO, UFC, WWE, Richard Mille, Jacob & Co. When you work with CNL, you walk in with someone who already belongs there.
Present in the room. Not just on the brief.
One call maps which relationships make sense for your brand — and what a deal actually looks like in practice.
Start HereNo pitch deck. One call to see the fit.