We build the infrastructure that earns
between the moments, after them, and long after the spotlight moves.
The Window
Every fighter has a peak. Every athlete has a window. The body has a timeline that doesn’t negotiate.
The question isn’t whether you’ll earn from the fight — it’s whether you’ll build something that earns
between fights, during injuries, in the off-season, and after the last one.
Most fighters don’t know how much their name is actually worth to a brand until someone maps it properly.
CNL maps it. Then builds the infrastructure to close the gap.
Outside the purse. Outside the contract. All permanent.
Revenue that outlasts the career.
What We Are Not
An agent has a phone and a contact list. They call a brand and say “my fighter is great, sign them.” That is a sales call.
CNL does not make sales calls.
CNL builds a commercial intelligence infrastructure around your name that generates revenue in ways that do not exist without CNL building them.
No agent is setting up AI crawler tolls on your page. No agent is licensing your fight data to analytics firms.
No agent is running fight week sponsored section placements. No agent is capturing affiliate revenue from every merch link, every PPV click, every ticket referral on your page every single day.
No agent is building a Research API so journalists pay to access your sourced record. No agent even knows what half of this is.
An agent makes phone calls. CNL makes money while you sleep.
If you have an agent, good. Your agent should want us at the table. We give them data they do not have — scored brand fit, deal comparables, category gap analysis, peak value window timing. Their negotiation gets stronger. Their deals get bigger. We do not replace your agent. We do not negotiate your fight contract. We do not book your appearances. Your agent does what agents do. CNL does what no agent can do.
How It Works
Right now, Tapology earns approximately $6 million a year from fighter profiles. ESPN, Sherdog, Sports-Reference, DraftKings — they all earn from your name. They pay you nothing. CNL is the first platform in combat sports that pays you from the revenue your own name generates — without making you sue for it.
“DraftKings made money from your name last year. They paid you nothing. We tracked what 14 platforms earned off your record in the last 12 months. Here is the number. Here is what your CNL page earned last month. Here is your share. You did not have to do anything to earn it. You do not have to do anything to keep earning it. All you do is sign a one-page agreement and the money routes to you.”
Playbook 1
Your Instagram can be shut down tomorrow. Your YouTube channel can be demonetized overnight. Your TikTok can disappear with one policy change.
You do not own those platforms. You never will.
Your CNL page is different. It is your canonical record. It earns from 60+ revenue plays that run continuously —
ads, affiliate, AI crawler tolls, data licensing, fight week sponsorships, fan subscriptions, journalist access, brand fit reports, scouting packages, media kits.
Every one of those plays routes back to this page. Not to a social media account you do not control. To a page you own on claim.
The more traffic routes to your page, the more every play earns, the more your share grows. That is why the claim agreement includes one commitment from you: make your CNL page your canonical home. Link in your bio. Website field in your profiles. Press mentions reference your CNL page. This is not a restriction. It is the mechanism that makes the money work.
The Network
Access is built over time. Lionel Khoury spent 20 years earning a seat in the rooms where sport and luxury intersect — from Floyd Mayweather to TKO, UFC, WWE, Richard Mille, Jacob & Co. When you work with CNL, you walk in with someone who already belongs there.
Beyond Sport
The window isn’t exclusive to sport. Cultural figures, entertainers, public personalities — the infrastructure gap is identical. You have an audience that trusts you. You have a window. What earns from it is almost always smaller than what should.
CNL builds the same system for any figure whose name carries weight. Intelligence, deal origination, owned revenue. Built around who you actually are — not a generic media play that runs one cycle and ends.
One conversation maps the gap between what you’re earning and what your name should be generating.
Start HereNo commitment. One conversation maps the gap.