Iridium builds careers. CNL builds what those careers are worth.
We ran the intelligence on your roster. Here’s what the opportunity looks like.
What CNL Found In The Roster
CNL runs intelligence before every conversation. These are the questions the research raised about the Iridium business — and the opportunity each one points to.
Roobet invested in a content property built around the largest Spanish-language fight audience in the UFC. That investment and that relationship are still there. The question CNL is asking: what does Champions Corner become with the right brand strategy and the right partners behind it?
The credibility is there. The access is there. The audience is there. What does On The House look like with a fighter-first editorial angle and the right brand integration model? Every episode earns instead of running without a commercial strategy.
The studio is built. The content relationship exists. The investment is there. What would full-roster activation through that relationship look like? CNL’s read is that the answer to that question has a significant number attached to it.
The name, the audience, the cultural identity, and the championship legacy are all there. CNL’s question: what does the owned commercial infrastructure around this name look like at the scale it deserves? That’s the conversation CNL is ready to have.
CNL Commercial Intelligence — Iridium Roster
CNL scores every fighter on commercial opportunity — the gap between what the name is earning and what it should be. Higher score = larger untapped opportunity. Ten fighters from the Iridium roster.
For Jacob Parga & The Iridium Team
That’s the Iridium principle. CNL operates on the same one.
You focus on career management, fight placement, contracts, negotiations, sponsorships, compliance —
the full-service machinery that keeps a fighter’s career moving.
We focus on what exists outside of all of that.
The audience that doesn’t disappear between fights. The brand equity that isn’t captured in any deal.
The revenue infrastructure that earns between events, after events, and long after the career ends.
CNL doesn’t compete with Iridium. CNL is what makes Iridium’s roster worth more.
The Opportunity
The fight purse. The sponsorship package. The appearance fee. These are the revenue lines Iridium already owns.
But there are lines that don’t exist yet — and that nobody has built. The inner circle monetization.
The owned product revenue. The lifestyle platform that earns between fights.
The audience depth that translates directly into brand partnership value.
That’s the gap. CNL audits it, maps it, and builds the infrastructure to close it —
without touching a single line you already own.
Fight placements. Contract negotiation. Purse structure. Sponsorship deals. Compliance. Career trajectory. Every line that touches the career directly. That stays yours. Always.
Inner circles. Owned products. Lifestyle platforms. Fan monetization. The revenue that lives outside the contract and earns independently of fight schedules.
A fighter worth more on paper closes bigger deals for Iridium. CNL’s infrastructure becomes Iridium’s leverage. Both sides earn more from the same talent.
Every CGI score maps to a specific commercial blindspot. Every blindspot has a specific Get Shit Done action. The BLME gap engine runs continuously — scores drift, gaps close, new plays surface. This is the output as of today.
We Already Did The Work
Roobet invested in permanent assets inside the Iridium operation — a studio at your Las Vegas headquarters,
Champions Corner built around Brandon Moreno and the most underserved audience in combat sports,
and On The House giving the most connected agent in MMA a live platform with a built-in audience.
The infrastructure is real. The investment was made. The commercial layer on top of it hasn’t been built yet — and that’s exactly where CNL comes in.
Roobet is not CNL’s competition. Roobet funds the room. CNL builds what earns inside it.
They’ve already shown they’ll invest in permanent Iridium assets.
CNL makes those assets perform at the level they were always capable of.
The Money Flow
The structure is clean. Iridium stays Iridium. Fighters build equity. CNL earns on what it builds.
Outside every deal you’ve negotiated. All incremental. All permanent.
No overlap. No conflict. The lines don’t cross.
The Lionel Khoury Network
Revenue infrastructure around talent only works if the relationships behind it are real.
You need to be trusted in the rooms where brands spend, where deals get done, and where the culture lives.
Lionel Khoury spent 20 years building those relationships — not as an outsider, but as someone who belongs in those rooms.
From luxury watches at the champion level. Into Floyd Mayweather’s inner circle. Into TKO, UFC, WWE, Nitro Circus, Power Slap, SLS.
Jacob & Co. Richard Mille. Golden Boy. TMT.
The fight world and the luxury world in the same room.
When CNL makes an introduction for one of your fighters, it lands. Because the credibility behind it is 20 years deep.
CNL × Iridium — The Partnership
CNL has been building this methodology, these brand relationships, and this activation infrastructure for years.
The PULSE Energy deal architecture for Raul Rosas Jr. has been built and mapped — the opportunity is identified, pending partner review. The scoring engine has run on the full Iridium roster.
The network — TKO, Nitro Circus, Jacob & Co., Richard Mille — is already active.
Iridium is the first combat sports agency to build the commercial intelligence layer directly into how they manage a roster.
That is not a small thing. The agency that arrives to every sponsor conversation with the intelligence already done
closes at a different number than the one that doesn’t.
The agreement documents the structure. The first full roster activation runs immediately after.
This doesn’t wait for the next fight card.
CNL × Iridium — Engagement Agreement
The structure below becomes the agreement. Two numbers are still open — those are financial terms only the parties set.
Agency Intelligence OS
CNL doesn’t guess. Before any fighter goes to a brand, the system runs a full audit — audience demographics, spend behaviour, brand adjacency, exclusivity gaps.
The intelligence layer that most agencies don’t have is the reason CNL closes at a higher value.
For Iridium, this system becomes a permanent advantage. Every fighter in your roster gets a live score. Every deal gets a documented value case. Every brand gets a credible counterpart.
Live audience depth, brand adjacency, and deal readiness — updated every campaign cycle. You know the number before you enter the room.
CNL identifies the gap, builds the case, and originates the outreach. Your team closes deals CNL found — zero overlap with your existing pipeline.
CNL bills the brand directly on closed deals. No retainer against Iridium. The roster gets more valuable. Your P&L stays clean.
The agreement locks the structure. The first fighter intelligence report runs in parallel. CNL doesn’t wait for paper to start the work.
Let’s MoveCNL × Iridium · Las Vegas · 2026